Project U Rack Card
There was not a lot of marketing specifically focusing on Project U and wellness coaching services. When the role and scope of practice of a wellness coach was defined marketing Project U’s wellness services became a key part of the position. The goal of this project was to have print materials for wellness coaches to hand out as informational material about Project U’s wellness coaching services.
Using the brand guide, Fitlife Foods stock photos and messaging, I created this rack card to inform potential clients about the benefits of wellness coaching services and serve as a visual reminder if they are on the fence. The QR code gives people a quick and easy way to schedule a session.
There was a 60% increase in my clientele the first month of use.